What sets us apart?

Through our Discovery process, we dive deep into capturing the essence of your business or service before implementing content. This stage allows us to reflect your brand the way you see it. 

What is Discovery?

With Edify, starting off with the right foot is our standard. Before formulating a strategy and implementing action, our team is committed to working with you to find the ideal market for your products and/or services. A full Brand Discovery is all about getting to know you and by doing so it helps define your business Goals & Objectives, granting us the power to execute accurately and effectively.   

What to Expect?

We will be up close and personal! This is because we are committed to understanding your business. That means learning about your products and/or services, your brand, your current marketing efforts, and most importantly what your brand represents. 

“In Business its about People. Its about Relationships” - Kathy Ireland  

Competitive Analysis

Competitive analysis is the process of identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to your own business, products, and/or services. This helps us define your competitive edge over the competition in the industry. 

Full Industry Analysis

The Industry Analysis is a market assessment tool used to understand the competitive dynamics of your industry. It helps us get a sense of how the industry is changing and we help you come up with creative solutions that will put you ahead of the curve.  

Usability Testing 

Usability testing analyzing the customer’s journey both on your website and your social media pages. Tracking the way they navigate from awareness to purchase. We use this information to help streamline your buyers journey. Helping you improve your turnover rates! 

Business Interviews

This is where we get personal, We take a deep dive into completely understanding your business, your strengths, weaknesses, and the opportunities. By interviewing with you and or your team we get an inside to the business’s daily experiences.  

Surveys & Questionnaires

By reaching out to your active shoppers and potential customers we are able to get an outside perspective on the functionality, message and design of your business you may have overseen. You’d be surprised how many components can be further optimized, added, or taken out of the equation altogether.    

Market & Competitive Analysis

The website will be developed on platforms that meet your designed goals. Some platforms we use are Word Press, Shopify, and Wix.

All holding special characteristics and serving different markets through their structural composition, needs, and intended users.  

Case Studies

By using Case Studies we create an industry case analysis that showcases the evolution and strategies implemented by the competition. With detailed examples of the implementations they took on their Website and Social Media, that allows us to learn and expand on ways we can evolve your strategy over theirs.   

Our Tactics